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Z678.W327 2004
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace.
ADDED TITLE: Libraries, mission and marketing
AUTHOR: Wallace, Linda K.
PUBLISHED: Chicago : American Library Association, c2004.
DESCRIPTION: vi, 82 p. ; 23 cm.
NOTES: Includes bibliographical references (p. 77-78) and index.
NOTES: Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
ELEC. ACCESS: http://www.loc.gov/catdir/toc/ecip046/2003015471.html
SUBJECT: Libraries--Aims and objectives.
SUBJECT: Mission statements.
SUBJECT: Library planning.
SUBJECT: Libraries--Marketing.

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