Title Information

		Title Information

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Book

TITLE:	Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch.
AUTHOR:	Villamora, Grace Avellana.
PUBLISHED:	Medford, N.J. : Information Today, c2003.
DESCRIPTION:	p. cm.
NOTES:	Includes bibliographical references and index.
NOTES:	Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American market -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and marketing promos -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
SUBJECT:	Marketing research--Computer network resources.
SUBJECT:	Marketing--Databases.
SUBJECT:	Internet searching.
SUBJECT:	Electronic information resource searching.
ADDED ENTRY:	Basch, Reva.