Title Information
HF1416.C948 1996
Copies In
: 1
Copies Owned: 1
Book
TITLE:
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
AUTHOR:
Czinkota, Michael R.
SERIES:
The Dryden Press series in marketing.
PUBLISHED:
Fort Worth, TX : Dryden Press, c1996.
DESCRIPTION:
648 p. : ill. (some col.) ; 26 cm.
NOTES:
Includes bibliographical references and index.
SUBJECT:
Export marketing.
ADDED ENTRY:
Ronkainen, Ilkka A.
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Title Information
Title Information