Title Information
HF5837.A38 1996
Copies In
: 1
Copies Owned: 1
Book
TITLE:
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].
PUBLISHED:
Fort Worth, TX : Dryden Press, c1996.
DESCRIPTION:
xx, 363 p. : ill. ; 24 cm.
NOTES:
Includes bibliographical references and index.
SUBJECT:
Advertising campaigns.
SUBJECT:
Communication in marketing.
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Title Information
Title Information