Title Information
HF5415.5.B363 2002
Copies In
: 1
Copies Owned: 1
Book
TITLE:
Customer.Community : unleashing the power of your customer base / Drew Banks, Kim Daus ; foreword by Scott Cook ; afterword by Michael Lowestein.
AUTHOR:
Banks, Drew, 1961-
SERIES:
The Jossey-Bass business & management series
PUBLISHED:
San Francisco : Jossey-Bass c2002.
DESCRIPTION:
xxiii, 254 p. : ill. 24 cm.
EDITION:
1st ed.
NOTES:
Includes bibliographical references (p. 235-243) and index.
SUBJECT:
Customer relations.
SUBJECT:
Market segmentation.
SUBJECT:
Electronic commerce.
ADDED ENTRY:
Daus, Kim.
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