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HF5415.5.B363 2002
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Customer.Community : unleashing the power of your customer base / Drew Banks, Kim Daus ; foreword by Scott Cook ; afterword by Michael Lowestein.
AUTHOR: Banks, Drew, 1961-
SERIES: The Jossey-Bass business & management series
PUBLISHED: San Francisco : Jossey-Bass c2002.
DESCRIPTION: xxiii, 254 p. : ill. 24 cm.
EDITION: 1st ed.
NOTES: Includes bibliographical references (p. 235-243) and index.
SUBJECT: Customer relations.
SUBJECT: Market segmentation.
SUBJECT: Electronic commerce.

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