Title Information
HF5415.B53 1995
Copies In
: 1
Copies Owned: 1
Book
TITLE:
Contemporary marketing : plus / Louis E. Boone, David L. Kurtz.
AUTHOR:
Boone, Louis E.
SERIES:
The Dryden Press series in marketing.
PUBLISHED:
Fort Worth, TX : Dryden Press, c1995.
DESCRIPTION:
1 v. (various pagings) : col. ill. ; 29 cm.
EDITION:
8th ed.
NOTES:
Includes bibliographical references and index.
SUBJECT:
Marketing.
ADDED ENTRY:
Kurtz, David L.
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