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HF5415.B53 1995
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Contemporary marketing : plus / Louis E. Boone, David L. Kurtz.
AUTHOR: Boone, Louis E.
SERIES: The Dryden Press series in marketing.
PUBLISHED: Fort Worth, TX : Dryden Press, c1995.
DESCRIPTION: 1 v. (various pagings) : col. ill. ; 29 cm.
EDITION: 8th ed.
NOTES: Includes bibliographical references and index.
SUBJECT: Marketing.
ADDED ENTRY: Kurtz, David L.

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