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HF5415.P658 1995
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Marketing : concepts and strategies / William M. Pride, O. C. Ferrell.
AUTHOR: Pride, William M.
PUBLISHED: Boston, MA : Houghton Mifflin, c1995.
DESCRIPTION: xxx, 753 p. : col. ill., col. maps ; 26 cm.
EDITION: 9th ed.
NOTES: Includes bibliographical references and index.
NOTES: Donated by UH Gifts & Exchange Dept. (9/24/99).
SUBJECT: Marketing.
ADDED ENTRY: Ferrell, O. C.

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