Title Information

		Title Information

Copies Owned: 1

Book

TITLE:	Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
AUTHOR:	Kelley, Larry D., 1955-
PUBLISHED:	Armonk, N.Y. : M.E. Sharpe, c2004.
DESCRIPTION:	vii, 144 p. ; 24 cm.
NOTES:	Includes bibliographical references and index.
SUBJECT:	Advertising media planning.
SUBJECT:	Brand name products.
SUBJECT:	Marketing.
ADDED ENTRY:	Jugenheimer, Donald W.