| TITLE: |
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano. |
| AUTHOR: |
Yano, Christine Reiko. |
| PUBLISHED: |
Durham : Duke University Press, 2013. |
| DESCRIPTION: |
xiv, 322 pages ; illustrations ; 23 cm |
| NOTES: |
Includes bibliographical references (p. 299-312) and index. |
| NOTES: |
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business |
| NOTES: |
Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere |
| NOTES: |
Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- |
| NOTES: |
Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline. |
| SUBJECT: |
Hello Kitty (Fictitious character) |
| SUBJECT: |
Japan--Commerce. |
| SUBJECT: |
Exports--Japan. |
| SUBJECT: |
Character merchandising. |
| SUBJECT: |
Globalization. |
Title Information
