Title Information

		Title Information

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Book

TITLE:	Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
AUTHOR:	Yano, Christine Reiko.
PUBLISHED:	Durham : Duke University Press, 2013.
DESCRIPTION:	xiv, 322 pages ; illustrations ; 23 cm
NOTES:	Includes bibliographical references (p. 299-312) and index.
NOTES:	Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business
NOTES:	Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere
NOTES:	Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black --
NOTES:	Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
SUBJECT:	Hello Kitty (Fictitious character)
SUBJECT:	Japan--Commerce.
SUBJECT:	Exports--Japan.
SUBJECT:	Character merchandising.
SUBJECT:	Globalization.