Title Information
HF3826.5.Y36 2013
Copies In
: 1
Copies Owned: 1
Book
TITLE:
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
AUTHOR:
Yano, Christine Reiko.
PUBLISHED:
Durham : Duke University Press, 2013.
DESCRIPTION:
xiv, 322 pages ; illustrations ; 23 cm
NOTES:
Includes bibliographical references (p. 299-312) and index.
NOTES:
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business
NOTES:
Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere
NOTES:
Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black --
NOTES:
Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
SUBJECT:
Hello Kitty (Fictitious character)
SUBJECT:
Japan--Commerce.
SUBJECT:
Exports--Japan.
SUBJECT:
Character merchandising.
SUBJECT:
Globalization.
©2003 Follett Software Company