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Communicating with the public : a guide for school leaders / Anne Meek.
Alexandria, Va. : Association for Supervision and Curriculum Development, c1999.
ix, 144 p. : ill. ; 26 cm.
The communications imperative : making friends before you need them -- Planning to communicate -- Shaping your messages for your audiences -- Creating a positive school climate -- Linking communications to community relations -- Spotlighting the good news : media liaisons -- Coordinating school and central office responsibilities -- Communications from the central office perspective -- Evaluating your communications program -- Think courtship.
Schools--Public relations--United States.
Communication in education--United States.
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