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MITC VC 1003 C
Copies In: 1
Copies Owned: 1
Video Video
TITLE: Marketing research and information [videorecording].
SERIES: Marketing, the standard deviants coreŽ curriculum
PUBLISHED: NJ : Films of the Humanities & Sciences, 1999.
DESCRIPTION: 1 videocassette (9 min.) : sd., col. ; 1/2 in.
NOTES: This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government - including the Statistical Abstract of the United States and materials obtained through FOIA requests - and from syndicates such as ACNielsen are considered. Methods of gathering primary information, such as focus groups, one-on-one interviews, surveys, and experiments, are also examined.
NOTES: English.
NOTES: This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies.
ADDED ENTRY: Films for the Humanities.

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