Title Information
JZ4841.Q45 2006
Copies In
: 1
Copies Owned: 1
Book
TITLE:
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander.
ADDED TITLE:
Managing non-government organizations in the twenty-first century
AUTHOR:
Quelch, John A.
PUBLISHED:
Mason, Ohio : Thomson/South-Western, c2006.
DESCRIPTION:
vi, 324 p. : ill., map ; 24 cm.
NOTES:
Includes bibliographical references.
SUBJECT:
Non-governmental organizations--Management.
SUBJECT:
Non-governmental organizations--Case studies.
SUBJECT:
Business names.
ADDED ENTRY:
Laidler-Kylander, Nathalie.
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