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JZ4841.Q45 2006
Copies In: 1
Copies Owned: 1
Book Book
TITLE: The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander.
ADDED TITLE: Managing non-government organizations in the twenty-first century
AUTHOR: Quelch, John A.
PUBLISHED: Mason, Ohio : Thomson/South-Western, c2006.
DESCRIPTION: vi, 324 p. : ill., map ; 24 cm.
NOTES: Includes bibliographical references.
SUBJECT: Non-governmental organizations--Management.
SUBJECT: Non-governmental organizations--Case studies.
SUBJECT: Business names.
ADDED ENTRY: Laidler-Kylander, Nathalie.

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