View previous page View next page Title Information View copy information Browse items on shelf
HF5415.13.M369 2014
Copies In: 0
Copies Owned: 1
Book Book
TITLE: Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
AUTHOR: Perreault, William D.
PUBLISHED: New York, NY : McGraw-Hill Irwin, [2014].
DESCRIPTION: xl, 725 pages : color illustrations ; 29 cm.
EDITION: 19th edition.
NOTES: Includes bibliographical references and index.
SUBJECT: Marketing--Management.
ADDED ENTRY: Cannon, Joseph P., Ph. D.
ADDED ENTRY: McCarthy, E. Jerome (Edmund Jerome)

View previous page View next page

©2003 Follett Software Company