|
|
| TITLE: |
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. |
| AUTHOR: |
Perreault, William D. |
| PUBLISHED: |
New York, NY : McGraw-Hill Irwin, [2014]. |
| DESCRIPTION: |
xl, 725 pages : color illustrations ; 29 cm. |
| EDITION: |
19th edition. |
| NOTES: |
Includes bibliographical references and index. |
| SUBJECT: |
Marketing--Management. |
| ADDED ENTRY: |
Cannon, Joseph P., Ph. D. |
| ADDED ENTRY: |
McCarthy, E. Jerome (Edmund Jerome) |
|
Title Information
