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HF5415.2.Z54 2000
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Exploring marketing research / William G. Zikmund.
AUTHOR: Zikmund, William G.
SERIES: The Dryden Press series in marketing
PUBLISHED: Fort Worth : Dryden Press, c2000.
DESCRIPTION: xxxiii, 812 p. : ill. (some col.) ; 29 cm.
EDITION: 7th ed.
NOTES: Includes bibliographical references (p. [797]-804) and index.
SUBJECT: Marketing research.

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