Title Information
HF5415.2.Z54 2000
Copies In
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Copies Owned: 1
Book
TITLE:
Exploring marketing research / William G. Zikmund.
AUTHOR:
Zikmund, William G.
SERIES:
The Dryden Press series in marketing
PUBLISHED:
Fort Worth : Dryden Press, c2000.
DESCRIPTION:
xxxiii, 812 p. : ill. (some col.) ; 29 cm.
EDITION:
7th ed.
NOTES:
Includes bibliographical references (p. [797]-804) and index.
SUBJECT:
Marketing research.
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