Title Information
HD30.28.K29 2006
Copies In
: 1
Copies Owned: 1
Book
TITLE:
The elements of influence : introducing the Playmaker's Standard : the new essential system for managing competition, reputation, brand, and buzz / Alan Kelly.
AUTHOR:
Kelly, Alan, 1957-
PUBLISHED:
New York : Dutton, c2006.
DESCRIPTION:
x, 340 p. : ill. ; 25 cm.
NOTES:
Includes bibliographical references (p. [314]-325) and indexes.
NOTES:
The basics of playmaking -- The playmaker's table -- Methods and variables of playmaking --
NOTES:
The making of the playmaker's standard.
SUBJECT:
Strategic planning.
SUBJECT:
Competition.
©2003 Follett Software Company
Title Information
Title Information