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| TITLE: |
Segmenting [videorecording]. |
| ADDED TITLE: |
Targeting [videorecording] |
| ADDED TITLE: |
Positioning [videorecording] |
| SERIES: |
Marketing, the standard deviants coreŽ curriculum |
| PUBLISHED: |
NJ : Films of the Humanities & Sciences, 1999. |
| DESCRIPTION: |
1 videocassette (14 min.) : sd., col. ; 1/2 in. |
| NOTES: |
No product can be all things to all people - not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geographic area, and benefits south; the 80/20 Priciple; undifferentiated, concentrated, and differentiated targeting strategies; and positioning strategies based on benefit, user, occasion of use, product class, price and quality, and competitior. |
| NOTES: |
VHS. |
| NOTES: |
English. |
| NOTES: |
This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. |
| ADDED ENTRY: |
Films for the Humanities & Sciences. |
| ADDED ENTRY: |
Targeting in Market. |
| ADDED ENTRY: |
Positioning in Market. |
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Title Information
