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| TITLE: |
Marketing planning [videorecording]. |
| SERIES: |
Marketing, the standard deviants® core curriculum |
| PUBLISHED: |
NJ : Films of the Humanities & Sciences, 1999. |
| DESCRIPTION: |
1 videocassette (27 min.) : sd., col. ; 1/2 in. |
| NOTES: |
In this program a swashbuckling swordsman and other experts answer that question with a thorogh summary of the marketing process - covering mission statements, business and marketing objectives, and market share - and the marketing plan, which addresses situational analysis and goals. The tools involved in creating a marketing plan are described as well, including the BCG matrix; strategic business units, with their stars, cash cows, question marks, and dogs; SWOT analysis; and trend analysis. |
| NOTES: |
VHS. |
| NOTES: |
English. |
| NOTES: |
This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. |
| ADDED ENTRY: |
Films for the Humanities & Sciences. |
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Title Information
