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MITC VC 1003 E
Copies In: 1
Copies Owned: 1
Video Video
TITLE: The four P's , Part II [videorecording] : product and pricing.
ADDED TITLE: Product and pricing II.
SERIES: Marketing the standard deviants® core curriculum
PUBLISHED: NJ : Films for the Humanities & Sciences, 1999.
DESCRIPTION: 1 videocassette (16 min.) : sd., col. ; 1/2 in.
NOTES: This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion - to provide information, increase demand, stabilize sales, or accentuate a product's value - and detail the components of the promotional mix: advertising, public relations, direct marketing, and sponsorship.
NOTES: English.
NOTES: This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies
ADDED ENTRY: Films for the Humanities & Sciences.

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