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MITC VC 1003 D
Copies In: 1
Copies Owned: 1
Video Video
TITLE: Segmenting [videorecording].
ADDED TITLE: Targeting [videorecording]
ADDED TITLE: Positioning [videorecording]
SERIES: Marketing, the standard deviants coreŽ curriculum
PUBLISHED: NJ : Films of the Humanities & Sciences, 1999.
DESCRIPTION: 1 videocassette (14 min.) : sd., col. ; 1/2 in.
NOTES: No product can be all things to all people - not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geographic area, and benefits south; the 80/20 Priciple; undifferentiated, concentrated, and differentiated targeting strategies; and positioning strategies based on benefit, user, occasion of use, product class, price and quality, and competitior.
NOTES: English.
NOTES: This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies.
ADDED ENTRY: Films for the Humanities & Sciences.
ADDED ENTRY: Targeting in Market.
ADDED ENTRY: Positioning in Market.

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