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| TITLE: |
What is marketing? [videorecording]. |
| SERIES: |
Marketing, the standard deviants coreŽ curriculum |
| PUBLISHED: |
NJ : Films of the Humanities & Sciences, 1999. |
| DESCRIPTION: |
1 videocassette (15 min.) : sd., col. ; 1/2 in. |
| NOTES: |
Is there a market for bacon-scented sun block? Yes - at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise - the product orientation, selling orientation, and marketing orientation - and defines the marketing concept, where product promotion is tailored to a target audience. |
| NOTES: |
VHS. |
| NOTES: |
English. |
| NOTES: |
This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. |
| ADDED ENTRY: |
Films for the Humanities. |
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Title Information
