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HF5415.R88 2010
Copies In: 1
Copies Owned: 1
Book Book
TITLE: The fundamentals of marketing / Edward Russell.
AUTHOR: Russell, Edward
SERIES: AVA fundamentals.
PUBLISHED: Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, ©2010.
DESCRIPTION: 191 p. : ill. (chiefly col.) ; 23 cm.
NOTES: The business of marketing --Consumer behaviour --Product and brand development --Strategic pricing --Distribution channel marketing --Promotion in marketing.
SUBJECT: Marketing --Management.
SUBJECT: Communication in marketing.

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