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HD2341.A94 2009
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Going global : an information sourcebook for small and medium-sized businesses / Susan C. Awe.
AUTHOR: Awe, Susan C., 1948-
PUBLISHED: Santa Barbara, Calif. : Libraries Unlimited, c2009.
DESCRIPTION: xv, 265 p. : ill. ; 24 cm.
NOTES: Includes bibliographical references and index.
NOTES: Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- The entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally.
SUBJECT: Small business.
SUBJECT: International trade.
SUBJECT: Globalization

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