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MITC VC 1002 D
Copies In: 1
Copies Owned: 1
Video Video
TITLE: Marketing [videorecording].
SERIES: How to be more successful in your own business
PUBLISHED: NJ : Films for Humanities, Inc., 1989.
DESCRIPTION: 1 videocassette (27 min.) : sd., col. ; 1/2 in.
NOTES: Former Dallas Cowboy Roger Staubach, now a successful real estate developer, explains why quarterbacking a football team is like managing a business. The program takes a comprehensive look at marketing strategies: drawing up a marketing plan; setting believable, achievable goals based on realistically - projected revenues; pricing in relation to competition, costs and demand; analyzing the flow of goods from a business to its customers; forecasting sales and budget. Other aspects of marketing covered are: research into the market and the products and services it wants, the nature of competition, the considerations in pricing; using and measuring the effectiveness of advertising and public relations; the importance of good service to the customer.
NOTES: English.
ADDED ENTRY: Staubach, Roger.

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