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HF5837.A38 1996
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].
PUBLISHED: Fort Worth, TX : Dryden Press, c1996.
DESCRIPTION: xx, 363 p. : ill. ; 24 cm.
NOTES: Includes bibliographical references and index.
SUBJECT: Advertising campaigns.
SUBJECT: Communication in marketing.

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