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| TITLE: |
The entrepreneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence / Tom Cannon. |
| AUTHOR: |
Cannon, J. Thomas. |
| PUBLISHED: |
Westport, Conn. : Praeger, 2006. |
| DESCRIPTION: |
xv, 301 p. : ill. ; 25 cm. |
| NOTES: |
Includes bibliographical references (p. [281]-293) and index. |
| NOTES: |
Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans. |
| SUBJECT: |
Entrepreneurship. |
| SUBJECT: |
Businesspeople. |
| SUBJECT: |
Success in business. |
| SUBJECT: |
Leadership. |
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Title Information
