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TITLE: |
Multimedia marketing [electronic resource]. |
SERIES: |
MBA |
PUBLISHED: |
Las Cruces, NM : Pro One, c1996. |
DESCRIPTION: |
1 computer laser optical disc : sd., col. ; 4 3/4 in. |
EDITION: |
Version 3.5. |
NOTES: |
Title from disc label. |
NOTES: |
On disc "Sofsource". |
NOTES: |
By means of questions and answers, strategy, consumer behavior, research & information systems, product management, marketing channels and physical distribution, promotion management and pricing management are covered. |
NOTES: |
System requirements: |
SUBJECT: |
Marketing--CD-ROMs. |
ADDED ENTRY: |
Pro One Software Inc. |
ADDED ENTRY: |
Marketing. |
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