Title Information
HF5415.K625 1999
Copies In
: 1
Copies Owned: 1
Book
TITLE:
Marketing : an introduction / Gary Armstrong, Philip Kotler.
AUTHOR:
Armstrong, Gary.
PUBLISHED:
Upper Saddle River, N.J. : Prentice Hall, [1999], c2000.
DESCRIPTION:
1 v. (various pagings) : col. ill. ; 26 cm.
EDITION:
5th ed.
NOTES:
Kotler's name appears first on the earlier ed.
NOTES:
Includes bibliographical references (p. N1-N22) and indexes.
NOTES:
Interest level: Young Adult
SUBJECT:
Marketing.
ADDED ENTRY:
Kotler, Philip.
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Title Information
Title Information