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HF5826.5.K45 2004
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
AUTHOR: Kelley, Larry D., 1955-
PUBLISHED: Armonk, N.Y. : M.E. Sharpe, c2004.
DESCRIPTION: vii, 144 p. ; 24 cm.
NOTES: Includes bibliographical references and index.
SUBJECT: Advertising media planning.
SUBJECT: Brand name products.
SUBJECT: Marketing.
ADDED ENTRY: Jugenheimer, Donald W.

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