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|
| TITLE: |
Effective internal communication / Lyn Smith. |
| AUTHOR: |
Smith, Lyn. |
| SERIES: |
PR in practice series |
| PUBLISHED: |
Sterling, VA : Kogan Page, 2005. |
| DESCRIPTION: |
xiv, 226 p. : ill. ; 24 cm. |
| NOTES: |
Includes bibliographical references (p. 216-218) and index. |
| NOTES: |
Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future. |
| ELEC. ACCESS: |
http://www.loc.gov/catdir/toc/ecip0512/2005012626.html
|
| SUBJECT: |
Communication in management. |
| SUBJECT: |
Public relations. |
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Title Information
