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FAO.P95.815.M45 2004
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Participatory communication strategy design : a handbook / prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
AUTHOR: Mefalopulos, Paolo.
PUBLISHED: Rome : Food and Agriculture Organization of the United Nations, 2004.
DESCRIPTION: ix, 111 p. : ill. ; 30 cm.
EDITION: 2nd ed.
NOTES: This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.
NOTES: "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.
NOTES: Includes bibliographical references.
SUBJECT: Communication planning.
SUBJECT: Communication in rural development.
SUBJECT: Communication in agriculture.
SUBJECT: Rural development.
SUBJECT: Agriculture--Citizen participation.
SUBJECT: Radio in community development.
ADDED ENTRY: Kamlongera, Christopher F.
ADDED ENTRY: Southern African Development Community. Centre of Communication for Development.

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