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HD30.3.S577 2005
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Effective internal communication / Lyn Smith.
AUTHOR: Smith, Lyn.
SERIES: PR in practice series
PUBLISHED: Sterling, VA : Kogan Page, 2005.
DESCRIPTION: xiv, 226 p. : ill. ; 24 cm.
NOTES: Includes bibliographical references (p. 216-218) and index.
NOTES: Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future.
SUBJECT: Communication in management.
SUBJECT: Public relations.

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