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Changing minds : the art and science of changing our own and other people's minds.
Boston, Mass. : Harvard Business School Press, 2004.
xi, 244 p. ; 25 cm.
Includes bibliographical references and index.
The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting --
Mind changing up close -- Changing ones own mind --Epilogue : the future of mind changing.
©2003 Follett Software Company