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BF448.A75 2008
Copies In: 1
Copies Owned: 1
Book Book
TITLE: Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
AUTHOR: Ariely, Dan.
PUBLISHED: New York, NY : Harper, c2008.
DESCRIPTION: xxii, 280 p. : ill. ; 23 cm.
NOTES: Includes bibliographical references (p. [259]-267) and index.
NOTES: 1. The truth about relativity : why everything is relative, even when it shouldnít be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we canít make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin canít -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
NOTES: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
SUBJECT: Decision making.
SUBJECT: Economics --Psychological aspects.
SUBJECT: Consumer behavior.
SUBJECT: Thought and thinking.
SUBJECT: Reasoning.
SUBJECT: Consumers.

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